Course curriculum

  • 1

    Welcome!

    • Housekeeping, Course Map and Workbook

    • WELCOME TO CRITICAL MASS + 3 Core Truths about nonprofit marketing

    • Quiz: What are the 3 Core Truths of Nonprofit Marketing (hint: go watch the welcome video)

  • 2

    INTRODUCING CHAPTER 1: Building an Unshakable Foundation

    • Building an Unshakable Foundation

  • 3

    FOUNDATION, PART 1: Your core message stack

    • Intro: The Silent Conversion Killer

    • Mission Statement

    • Vision Statement

    • Problem Statement

    • Solution Statement

    • Onliness Statement

  • 4

    FOUNDATION, PART 2: Invisible elements of a marketing -first leader.

    • The Jonah Complex and Your Purpose

    • Bring the aliveness, bring the joy!

    • Money mindset: abundance vs. scarcity

    • Channeling your inner creative

    • You do you: Intuition = personal power

  • 5

    FOUNDATION, PART 3: Building your creative dream team

    • The power of the in-house model

    • 5 to Thrive: the 5 elements of content creation

    • Hiring bar-raisers

    • Running the creative team

  • 6

    CHAPTER 2: The 3-Part Marketing Engine (coming March 1)

    • Chapter 2 will launch March 1.

  • 7

    CHAPTER 3: Tentpole Campaigns (coming April 3)

    • Chapter 3 will launch on April 3.