What we'll cover in this course

    1. Welcome to The Monthly Giving Launch Guide!

    2. Step 1: Join us in Slack + Bonus interviews and Relplays

    1. Lesson 1 / Part 1 - What Makes a Meaningful Recurring Donation “product”?

      FREE PREVIEW

    2. Lesson 1 / Part 2 - What Makes a Meaningful Donation Product?

    3. Lesson 2 - How to Highlight Your Unique Advantages

    4. Lesson 3 - Defining Your Donor Promise

    1. Lesson 4 / Part 1 - Naming

    2. Lesson 4 / Part 2 - Branding

    3. Lesson 5 - Creating a Landing Page that Converts!

    4. Lesson 6 - Shooting a Dedicated Video With a Strong Call to Action

    5. Lesson 6B - Interview with Jason Russell: Co-founder of Invisible Children, creator of Kony 2012 and producer of The Spring

    1. Lesson 7 - Building Excitement With a Pre-launch Campaign

    2. Lesson 8 - Maximizing Launch Revenue Through Matching Donors and Corporate Partners

    3. Lesson 9 - Promoting the Program Through Speaking, Podcasts, Influencers and 1-1 Asks

    1. Lesson 10 - Retention, Communication Frequency & What to Focus on in Year One

    2. Lesson 11 - The Day You'll Look Back And Realize How Far You've Come

    3. Lesson 12 - An interview with MZ Goodman, Chief Revenue Officer at charity: water.

About this course

  • $450.00
  • 17 lessons
  • 2 hours of video content