The Monthly Giving Launch Guide

The Monthly Giving Launch Guide

This is a 12-lesson online video course that teaches nonprofit leaders the principles, mindset and practical steps to launch a monthly giving program that delivers results. You can go at your own pace and revisit the lessons anytime.

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What we'll cover in this course

1

Welcome!
- Welcome to The Monthly Giving Launch Guide!
- Step 1: Join us in Slack + Bonus interviews and Relplays
2

CHAPTER 1: Defining your Donation Product
- Lesson 1 / Part 1 - What Makes a Meaningful Recurring Donation “product”?
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- Lesson 1 / Part 2 - What Makes a Meaningful Donation Product?
- Lesson 2 - How to Highlight Your Unique Advantages
- Lesson 3 - Defining Your Donor Promise
3

CHAPTER 2: Marketing and Visual Branding
- Lesson 4 / Part 1 - Naming
- Lesson 4 / Part 2 - Branding
- Lesson 5 - Creating a Landing Page that Converts!
- Lesson 6 - Shooting a Dedicated Video With a Strong Call to Action
- Lesson 6B - Interview with Jason Russell: Co-founder of Invisible Children, creator of Kony 2012 and producer of The Spring
4

CHAPTER 3: Pre-launch Month and Launch Week
- Lesson 7 - Building Excitement With a Pre-launch Campaign
- Lesson 8 - Maximizing Launch Revenue Through Matching Donors and Corporate Partners
- Lesson 9 - Promoting the Program Through Speaking, Podcasts, Influencers and 1-1 Asks
5

CHAPTER 4: Retention + Growth Strategy
- Lesson 10 - Retention, Communication Frequency & What to Focus on in Year One
- Lesson 11 - The Day You'll Look Back And Realize How Far You've Come
- Lesson 12 - An interview with MZ Goodman, Chief Revenue Officer at charity: water.