The Monthly Giving Launch Guide
This is a 12-lesson video course that teaches nonprofit leaders the principles, mindset and practical steps to launch a thriving monthly giving program.
What we'll cover in this course
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1
Welcome!
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Welcome to The Monthly Giving Launch Guide!
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Step 1: Join us in Slack + Bonus interviews and Relplays
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2
CHAPTER 1: Defining your Donation Product
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Lesson 1 / Part 1 - What Makes a Meaningful Recurring Donation “product”?
FREE PREVIEW -
Lesson 1 / Part 2 - What Makes a Meaningful Donation Product?
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Lesson 2 - How to Highlight Your Unique Advantages
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Lesson 3 - Defining Your Donor Promise
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3
CHAPTER 2: Marketing and Visual Branding
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Lesson 4 / Part 1 - Naming
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Lesson 4 / Part 2 - Branding
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Lesson 5 - Creating a Landing Page that Converts!
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Lesson 6 - Shooting a Dedicated Video With a Strong Call to Action
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Lesson 6B - Interview with Jason Russell: Co-founder of Invisible Children, creator of Kony 2012 and producer of The Spring
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4
CHAPTER 3: Pre-launch Month and Launch Week
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Lesson 7 - Building Excitement With a Pre-launch Campaign
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Lesson 8 - Maximizing Launch Revenue Through Matching Donors and Corporate Partners
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Lesson 9 - Promoting the Program Through Speaking, Podcasts, Influencers and 1-1 Asks
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5
CHAPTER 4: Retention + Growth Strategy
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Lesson 10 - Retention, Communication Frequency & What to Focus on in Year One
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Lesson 11 - The Day You'll Look Back And Realize How Far You've Come
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Lesson 12 - An interview with MZ Goodman, Chief Revenue Officer at charity: water.
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